thibaut castaing

senior creative art director



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McDonald’s - The M effect 
2020
Agency: TBWA Belgium


















Copy: Gil Gauniaux
CD: Jeremie Goldwasser
Photo: Jef Boes
 Campaign developed in December 2020 during the COVID-19 pandemic, when restaurants were closed but drive-thru remained open ensuring the brand stayed visible despite restrictions. With most fun activities cancelled, a simple trip to the McDrive became one of the few joys left for children.